C’nky Siwela video out now, ‘My Name In The Echo’

Having previously worked in the pop genre, with perhaps just a touch of electronica in there, existing fans of South African singer C’nky Siwela may be surprised by new single ‘My Name in the Echo’. A full on house/EDM track, it’s a slight departure for him, and perhaps an indicator as to the style of his upcoming second album (out early next year).

If he does go in this direction it will be a bitter sweet move perhaps, as his vocal is fantastic and would have to be carefully managed not to get lost in the layering and production of full on electronic music. On the upside, this kind of music is currently dominating the charts, and by following the trends he shows he’s got his finger on the pulse.

Taken on its own merits, this song is thumping fun. It’s out now on iTunes.

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